My colleagues and I are excited to announce a new addition to our affiliate management portfolio – DressRail (update: this affiliate programme has now closed down unfortunately). Specialising in catwalk and celebrity inspired fashion and accessories which are bang on trend, Dressrail has attracted a fast-growing reputation and their products are regularly featured in magazines […]

An interesting article in NMA last week outlined how a recent change to the Committee of Advertising Practice codes will now allow charities to show comparative ads on TV and radio for the first time. Charities are now able to tell the public exactly how they spend their donations compared to others. I initially found […]

Being a ‘new media’ geek, I was thrilled to read a new report published by the Internet Advertising Bureau which shows online advertising expenditure in the UK has overtaken television. Internet spend grew by 4.6% to £1,752.1m/$2,791m to a record market share of 23.5%, while TV spending collapsed 16.1% to £1,639m/$2,610m. It beggars belief to […]