The pet hate of many online marketers is the ever increasing level of spam emails which reach out to unlucky recipients with a bewildering array of bizarre product offers and services. According to Microsoft, more than 97% of all emails sent over the internet are now classed as unwanted or ‘junk’. The first recognised email marketing message […]

While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]

I’ll never forget 4 August 1997 for it is the day Azam Marketing came into being (although the business had a different name in those days) and today marks our 11th anniversary. It’s been quite a ride, full of ups and downs, and I thank God for having given us the resilience to survive the many dark days when […]

The email marketing industry certainly has more than its fair share of characters, but Adam Mangan, Lateral Group’s Sales Director, has always passed through the bayesian filtering with me. Combining an acute understanding of his realm, an affable disposition and a penchant for honesty which is in short supply among people working in Sales, I look […]