It’s that time of the year again when the streets of London are filled with beautiful, glistening Christmas lights and people walking around are happy, smiley and full of excitement of what’s to come. Christmas presents are mostly all wrapped up and New Year’s resolutions thought out. We are all hoping for a peaceful […]

Dave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read […]

Since being rebranded earlier this year, UK cost per action network Monetise (formerly Profitistic) have achieved impressive growth with a host of new advertisers signing up and attracting a rapidly increasing base of affiliates. We asked Managing Director Dave Bird to give us an insight into a typical day at the Monetise offices in Derby […]

  There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is no exception.  There are many tools to help you eliminate your slavish addiction to multiple social networks…by replacing it with a slavish addiction to a single tool.  OK, all irony aside, they do help by […]

My colleagues and I are excited to announce a new addition to our affiliate management portfolio – DressRail (update: this affiliate programme has now closed down unfortunately). Specialising in catwalk and celebrity inspired fashion and accessories which are bang on trend, Dressrail has attracted a fast-growing reputation and their products are regularly featured in magazines […]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? […]