Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the […]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? […]

On Azam Marketing’s 14th anniversary, CEO Nadeem writes about the company’s founding as well as revealing 14 things you may not have been aware of about the business in the early days. I’ll still never forget the reaction of the Editor-in-Chief. “What, you’re quitting an acclaimed magazine to start an internet business? An internet business?” […]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful […]

We’re thrilled to welcome two new faces to help with our growing client list – paid search superstar Saija Mahon and web and graphic design guru Pedro Rodrigues! Saija joins Azam’s paid search division as Search Manager, having worked for many top media agencies including Walker Media and Profero where she managed successful campaigns for […]

With a fantastic win at the a4u Awards in May and the runaway success of our networking and comedy event a few weeks ago, the champagne has been flowing here at Azam – and we now have another great reason to celebrate after being chosen to manage the affiliate marketing activities for one of the […]