Does a Business Need a Brand? Can it Succeed Without One?
Posted by Azam Editorial Team as Online Advertising, Public Relations, Social Media
Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? […]
How to Make Sense of the So-Called ‘Conversion Funnel’
Posted by Azam Editorial Team as Online Advertising, PPC, Search Marketing, SEO
In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful […]
Azam Marketing Welcomes Saija Mahon and Pedro Rodrigues
Posted by Karen Clayton as Search Marketing, Web Design
We’re thrilled to welcome two new faces to help with our growing client list – paid search superstar Saija Mahon and web and graphic design guru Pedro Rodrigues! Saija joins Azam’s paid search division as Search Manager, having worked for many top media agencies including Walker Media and Profero where she managed successful campaigns for […]
Introducing Azam Marketing’s New Search Marketing Manager – Ovie Oba
Posted by Karen Clayton as PPC, Search Marketing
With plans for our summer networking event in progress, a host of new clients under our belt, and winning Best Finance Publisher at this month’s a4u Awards, Azam Marketing has been a hive of activity of late, and so we’re delighted to welcome a new pair of hands to our fast-expanding SEM team in the […]
Your Invitation to Azam Marketing’s Summer Digital Networking and Comedy Evening!
Posted by Karen Clayton as Events
My colleagues and I are excited to announce that we’re hosting a fun evening of networking and comedy this summer, where we’ll bring together all the key players within the digital industry, including major affiliate and email marketers, advertisers and representatives from some of the UK’s largest performance networks and agencies. This fun event is […]
Why you should combine SEO and PPC efforts to dominate search rankings
Posted by Azam Editorial Team as PPC, Search Marketing, SEO
Your Search Engine Optimization (SEO) and PayPerClick (PPC) efforts should go hand in hand. You are sacrificing traffic if you aren’t targeting customers in both areas: • 80% of the time searchers go to the organic results first • 65% of search traffic goes to the top ten search results • 60% of searchers click […]