The CEO of Azam Marketing wraps up 2012 with twelve of the most important take-aways (for the brain rather than the mouth that is) of the year. What a year 2012 was. I have no doubt it’s been as much of a rollercoaster for you as it has been for Team Azam. In the year [...]

The whole point of creating a Facebook Page for your business is to build a fan base of people interested in your product or service, right? Facebook Pages are a great tool for interacting with your fans on a regular basis and for them to discover whether or not your product or service is right for them. But to [...]

  With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers [...]

In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the [...]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always [...]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on [...]

  The following article was originally published in the UK2.net blog and has been reproduced at Azam.info with permission. Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is the new social site that’s got SEOs giddy with anticipation. Google’s new social platform has been with [...]

  There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is no exception.  There are many tools to help you eliminate your slavish addiction to multiple social networks…by replacing it with a slavish addiction to a single tool.  OK, all irony aside, they do help by [...]

The following article was first published in the Network Solutions®’ blog by Ken Yeung. We all love statistics and advice, right? Typically these are what infographics are all about. They’re also meant to teach us something and put it into a simple enough way that we’ll be able to remember and understand it. These diagrams [...]

Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand values? [...]