Azam Marketing Online Advertising Blog

Thank You for the Big Black Box Commission Junction!

N Azam — Sun, 16 Nov 2008 02:17:27 +0000

The postman came knocking on the door of Azam Marketing HQ with an enormous black box. I was curious to who it may be from, but the colour of the ribbon gave away the source of the parcel. When I opened up the parcel, I could not believe how many items there were: a teddy bear [...]

The Mirror is First Major UK Brand to Put Full Marketing Muscle Behind Cashback Shopping

N Azam — Wed, 12 Nov 2008 09:48:32 +0000

I am delighted to report MirrorCashback.com has gone live today with the Mirror newspaper, which has 3,597,000 readers (source: NRS), promoting the cashback portal with a quarter of the front page and an eight page supplement. My heartfelt congratulations to both Trinity Mirror and our client V A C Media, who are powering the website. The [...]

New Best Practice Guidelines from IAB for UK Voucher Code Sites

Sinead Hernen — Tue, 11 Nov 2008 16:29:24 +0000

Good news! The IAB Affiliate Marketing Council (AMC) has unveiled its code of best practice for the use of voucher codes online. The code stipulates that any websites displaying voucher codes must support them by showing full details of vouchers on offer, expiry dates and legitimate activation instructions. The policy also states that sale offers [...]

Be Different: Be Like Obama and Say ‘Yes We Can’

N Azam — Sun, 09 Nov 2008 03:24:18 +0000

It ceased to amaze me a long time ago how easy it was to manipulate the rank and file in society and, with enough marketing guile, be able to influence what they say and do (today is the 70th anniversary of Kristallnacht), but what still astonishes me is how the supposedly smartest and best educated [...]

Christmas is Coming… Start Planning for Summer Sales 2009!

Sinead Hernen — Tue, 28 Oct 2008 00:02:58 +0000

Why it’s going to be a Merry Christmas in the Kingdom of Affiliate Marketing despite the credit crunch. An Affiliate Manager shares her thoughts… My brother startled me last week by sending over his Christmas ‘wish list’. As far as I’m concerned, Christmas does not exist until the last week of November at which point I [...]

a4u expo – Conversion Rate Experts Reveal Conversion is All a Matter of Persuasion

Sinead Hernen — Fri, 17 Oct 2008 01:31:31 +0000

Wow – I’ve just returned from my first A4U Expo and what a fantastic time I had meeting new and old faces and finding out the latest news and predictions about the future of the online marketing industry. Matt Wood and his team did themselves proud organising an exciting line up of relevant and informative presentations over [...]

Xpango Doubles Commission to £7/$12.50 CPA and Launches Exclusive Christmas Voucher Code

Sinead Hernen — Wed, 08 Oct 2008 23:24:36 +0000

I am pleased to announce Xpango.com is launching a new commission rate of £7, which is worth around US $12.50, and giving affiliates an early Christmas present with a special voucher code. The new commission rate is now live within the Xpango interface on CJ. Xpango is replacing its three tiered commission structure with a very [...]

The Credit Crunch Comes to London

N Azam — Sat, 04 Oct 2008 17:14:59 +0000

Asad Alex Yawar is a London-based lawyer and writer who I first met in the mid-1990s when we were both journalists on a socio-cultural news magazine. One of the most acute commentators I have had the honour of crossing paths with, his writing has often been antithetical to the ‘received wisdom’ of the time but [...]

‘No Economic Recovery Until 2012’: An Interview with Alan Lansdowne about the Financial System Meltdown

N Azam — Mon, 22 Sep 2008 00:46:08 +0000

Alan Lansdowne is an inspirational figure who spins many plates at once. An entrepreneur, publisher and academic, the last few months for the 32 year old have consisted of attending travel conferences in Singapore, holidays to the Black Sea, journeys around India and the Philippines, completing an MA with associated research trips to Eastern Europe, [...]

Sinead Interviewed on Affiliates4U.TV at A4U Expo Manchester Roadshow

N Azam — Wed, 17 Sep 2008 02:53:07 +0000

Fresh from her exploits in the national press, our super Senior Affiliate Manager Sinead has been interviewed by Affiliates4U.TV which features interviews with industry figures. You can watch the video here: Talking of televisual interviews, I was invited onto the news of the Sky TV channel DM Digital on Wednesday to be interviewed about the credit [...]

Words to Muse and Amuse: Quotation Competition

N Azam — Fri, 05 Sep 2008 02:05:48 +0000

Like many people I’ve always found quotations to be a source of inspiration. I have a whole folder on my computer of ones that I’ve collected over the years. I’ve published many of these when the opportunities have arisen: when I published an online marketing newsletter last year, for instance, I would always round-off each issue [...]

September Showcase: Monthly Client and Company News

N Azam — Tue, 02 Sep 2008 03:17:53 +0000

It seems like barely a weeks back when 2008 began and we’re already entering the tail end of the year. Although the terrible weather in the UK contributed towards making it the most buoyant online retail market I have seen in any summer, to the extent that I was called upon by the Beeb to surmise why [...]

Nadeem in a wheelchair - anything to get the word out about a client!

N Azam — Sun, 24 Aug 2008 04:53:39 +0000

I was invited by the terrific people at AffiliateFuture to shoot a video to talk about one of the affiliate programs we manage on the network, eDealsUK. The purpose of the network’s video interviews is for merchants to provide useful information about their programs to affiliates which will hopefully help them make more money. You can watch the [...]

Sinead Featured in Daily Express Newspaper

N Azam — Sun, 17 Aug 2008 05:18:44 +0000

While both the front and back cover of Tuesday’s Daily Express celebrated "wonder girl" Becky Adlington’s achievements, who has now won two swimming gold medals at the Olympics, star of the inside ‘Switch & Save’ supplement was our very own irrepressible Affiliate Manager Sinead Hernen. Sinead was giving advice on saving money in these difficult times and made sure our [...]

Insight into a Website Design Project: Froggybank.co.uk. Part III

N Azam — Tue, 12 Aug 2008 22:26:17 +0000

In the third part of his series on the design of Froggybank.co.uk, Azam Marketing’s Director of Design and Development Ather Mehdi writes about the time-consuming but necessary final steps involved in designing a major website. We thought today would be ideal to publish the final article in Ather’s acclaimed series as it is wedding day. A [...]