In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]

In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the open rate. […]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]

Do you know of any individuals or businesses that might benefit from marketing or design services? If so, we would encourage you to take advantage of Azam’s generous client referral scheme! Our Referral Partner Program pays you for bringing new advertisers to our award-winning agency and allows you to expand the services you offer to […]

  It is so darn hard to keep up with social media. Yes, I say that a lot, but I say it a lot because trying to keep up with new platforms, apps, tools, guides, and everything else related to social media is like trying to keep up with a Porsche when you are on […]

Azam Marketing has had a very busy year indeed – sometimes so frenetic we’ve forgotten to stop and look back at where we were at the start of the twelth year of the Millennium and how much things have progressed during the course of the year. We thought this week would be the perfect time […]