In the past few years we have seen many brands making a shift from investing in so-called above-the-line to below-the-line advertising. In other words, more and more ad spend is being allocated to the fast growing interactive and highly measurable channel such as the internet. It comes as no surprise. Costs are low and the […]

Ensuring as many emails as possible get into inboxes is critical to the success of many online businesses and becoming tougher by the month. The leading portal on performance marketing, Performance Marketing Insider, invited our CEO to share the tricks of the trade. Watch the video below in which Murray Newlands interviews Nadeem: Do you […]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, […]

With many of us feeling the squeeze in the current tough economic climate, it’s always worth looking at ways to keep costs low. If you are looking for a clever way to grow your business and save money then we recommend you look at Vistaprint’s brilliant range of free personalised items such as 250 free business […]

By Sinead Hernen: This month marks my fourth year anniversary at Azam Marketing as Director of Affiliate Partnerships and later this year I will celebrate my ninth year of managing affiliate programs, a role I first took on when I started running several high profile affiliate programs for the Shop Direct Group way back in […]

Update: We are thrilled to announce we won Highly Commended ‘Best Finance Publisher’ at this year’s Performance Marketing Awards! Thanks for all your support. The finalists have just been announced for this year’s Performance Marketing Awards and Azam is delighted to have bagged another two fantastic nominations: ‘Best Finance Publisher’ and ‘Best Use of Email’. […]