Think carefully about the age of the consumer you are looking to target with your product or service
If you are a marketer in today’s world you need to be profoundly aware of the optimal demographics for your product or service to be successful. That insight will take your campaigns to the next level. If you don’t, you will lose out to the competition.

Here is why targeting searches at search engines or followers on social media by age is so important:

Buying Habits

Every age group has a set of buying habits. This information is readily available with a few searches online. It allows you to know how to propose specific offers, whether it’s a one-time promotion or a long-term subscription. But if you don’t know their age in the first place, you can’t leverage this data. Therefore you might want to tailor your social media content or your search engine advertising copy and graphics to the manner that appeals to them the most.

Engagement

Needless to say, providing content to retirees and semi-retirees ages 55+ is going to require a different approach than creating engaging content for millennials. For example, many retirees are faced with a surplus of free time in retirement and struggle to know what to do with it.

Therefore, retirees could be a viable target for engagement as they often don’t plan or adequately address their spare time in their third age. This is an example of why targeting your social media followers by age is crucial. If you want to create engaging content, you need to know who your audience is, what they value, and how your products and services can solve one of their problems. That information will affect everything from the words you use to the images in your marketing.

Sharing

Getting your followers to share your content can be a significant advantage. It allows you to enjoy a viral component without spending more money. When you know their ages, you can request in a way that they are most likely to hit the share button.

Language

Different generations use different language and slang. You might ask someone who is older to take action in a more formal, traditional way. On the other hand, younger people often prefer the informal approach.

Finding Your Followers’ Age Information

Think carefully about the age of the consumer you are looking to target with your product or serviceMost platforms today, like Facebook, Instagram and Twitter have a way to determine the age of your followers. Sometimes this is done with a central account dashboard. Other times, you need to use third-party apps.

These apps have complicated algorithms that can either access the API uniquely or determine general ages by other means. Whether you use built-in data or tools or choose to purchase one, they can both be valuable. They’ll give you insights to grow your brand in the future.

When it comes to the ins and outs of digital marketing it can seem overwhelming at first. But whether you are a veteran marketer or a beginner, you should focus on understanding the age categories of your target market. This will allow you to create compelling content and advertising that speaks directly to their wants and needs, increasing your conversion and profits from your endeavours!