Case Study: Designing and Building an Exquisite Website

In Part 1 of this case study, we explained how Azam Marketing’s branding and design team created a complete visual identity for Hewitt Venture Group. If you haven’t read that first part of this series, go here.

With the brand fundamentals established and the final logo approved, the next stage was to bring everything to life online.

The Hewitt Venture Group website needed to do more than simply look good. It had to communicate the company’s professionalism, build trust with prospective partners and investors and describe their investment opportunities.

What follows is a behind-the-scenes look at how we created the web presence for Hewitt Venture Group.

The Website Objectives

From our face-to-face meetings, telephone conversations and email correspondence with the Hewitt Venture Group, we understood their website needed to serve several purposes:

• Present the company as a credible and trustworthy property investment partner
• Explain their suite of services clearly and logically
• Provide reassurance about their experience, structure and compliance
• Publish downloadable guides
• Funnel website visitors toward enquiries and investment conversations
• Function perfectly across all devices and screen sizes
• Create a framework for future content to be added easily
• Protect data submitted by potential clients

The site would need to work for a diverse audience: first-time investors, joint-venture partners, seasoned property developers and lead providers.

Below: examples of initial website mock-ups by one of our lead designers, Asen:

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Our design team went through many iterations from the early-stage mock-ups. This process took four weeks.

Our Approach

1. Designing the Website using WordPress and Elementor Pro

We chose WordPress as the content management system and Elementor Pro, with the ElementsKit add-on, as the design and layout framework. This combination gave us the flexibility to create a custom, visually polished layout that would be straightforward for the client to update.

Going forward, Hewitt Venture Group would be able to modify and publish fresh content internally or by using most web agencies. Giving our clients maximum control is why we prefer to utilise mainstream tools to build websites.

Our designers created a clean, no-nonsense user experience that reflected the tone set in the branding framework. Every page layout was crafted to feel structured and authoritative, just like the business itself.

At the same time, HewittVentureGroup.com needed to reflect modern design aesthetics, and do so with flair so that it did not look like a boring ‘cookie-cutter’ template website.

We put a lot of thought into keeping the interface simple and uncluttered, with clear hierarchy and spacing. Property investment is a serious subject that can often involve millions of dollars and the design needed to communicate reliability and trust from the first scroll to entice potential clients and partners. Subtle visual touches, clear alignment and balanced typography would all help to achieve this.

Below: examples of some of many hundreds of refinements we made to the website

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2. Writing and Refining the Content

A critical part of the project was shaping the written voice of the company. Our content writing specialists created and refined the copy on the website, ensuring the tone was:

• professional
• confident
• clear
• free of jargon
• aligned with the expectations of investors and partners

The screenshot below shows examples of Azam Marketing’s proof-readers’ revisions to the ‘Compliance’ page of the website:

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One of the most substantial copywriting exercises was penning the 30-point ‘Frequently Asked Questions’ section. This page addresses the questions that investors ask and gives potential clients a sense of clarity and transparency.

Crafting this section (screenshot below) took considerable time, as we needed to translate information that was sometimes intricate into an easy-to-understand format. But at Azam Marketing we believe penning a well-thought-out and comprehensive FAQ is important as (a) it saves an organisation considerable time in manually answering queries from potential customers, (b) demonstrates transparency and helps build trust, and (c) provides plenty of content to feed search engine bots.

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3. Integrating the Client’s Downloadable Guides

Hewitt Venture Group wanted to publish a collection of free downloadable resources, such as e-books and joint-venture guidance documents. These needed to be presented professionally, with clear calls-to-action and a seamless user experience.

Needless to say, it was important the guides felt like part of the overall brand ecosystem rather than add-ons.

We adopt a no-nonsense approach at Azam Marketing and the user experience is at the heart of everything we create: each guide opens with one click without requiring registration, displays perfectly across all devices, reinforces Hewitt Venture Group’s professionalism and expertise, and entices potential clients to contact the company.

4. Building a Secure and High-Performing Website

A secure environment is essential when working with the data of investors who often conduct high-value transactions.

Website security is an area where Azam Marketing has built a strong reputation over the decades and we applied that expertise in full here

We implemented:

• multi-layer protection against malicious traffic
• firewall and security rule configurations
• login protection and authentication enhancements
• automated backups and uptime monitoring
• hosting-side defences
• SSL enhancements and hardening

These and other configurations ensure the website and related databases are protected, stable and compliant with the latest best practices.

Alongside security, we are obsessive about the performance of each and every website we build. We made sure HewittVentureGroup.com loads quickly and looks brilliant on (a) all major browsers, (b) screen sizes and (c) devices – mobile, tablet and desktop.

We configured the website to use Cloudflare’s global Content Display Network and to utilise clean caching, image optimisation and lean coding practices.

All-in-all we have installed and configured 30 best-of-breed WordPress plug-ins and meticulously made many other optimisations to ensure Hewitt Venture Group’s website runs smoothly and securely. You may see some of the plug-ins here:

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Building a state-of-the-art website for an ambitious business is not a quick and simple exercise. Our team spent months communicating with Hewitt Venture Group and between themselves using our internal communication platform and other tools to try to build the perfect website for the client.

The screenshot below of a Microsoft Word document we used to explain refinements to the website shows it was 97 pages long, with 13,438 words:

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5. Connecting Email Marketing and Communication Channels

We also set up the company’s email marketing framework and subscription tools, preparing everything for their campaigns through Mailchimp. This included designing templates, integrating sign-up forms and testing the full journey from sign-up to inbox.

Consistency was essential. Every part of the communication chain needed to reflect the brand identity, so whether a visitor downloaded a guide, completed an enquiry form or subscribed to updates, they encountered a consistent, trustworthy experience.

The Final Result

The completed website presents Hewitt Venture Group as a reliable and forward-thinking international property business. It mirrors the professionalism of the company’s brand and brings clarity to often-complicated investment and property development opportunities.

You may see the final website here.

The videos below show the desktop versions of the Home, Services and Contact pages of the website:

Client Feedback

The client has expressed how delighted they are with the finished web presence. It reflects their business in a more slick way than the original ideas they had and they have expressed overwhelmingly gratefulness for the strategic leadership we provided throughout the project.

Below are the unsolicited words from Daniel Hewitt, the CEO and Founder of Hewitt Venture Group, about working with the Azam Marketing team.

Review 1:

“Azam Marketing have been a joy to work with. They have always been on hand to offer technical support and the level of communication has been superb.

We would highly recommend using Azam Marketing for all of your company’s design and marketing needs. They have helped us with branding, a website and I will be forging a long-term partnership with paid advertising and ongoing support.

I have discussed my project with many different companies but what made me choose Azam was the sheer quality of expertise and years of experience, especially from Nadeem the Founder and CEO.

I look forward to working with Azam Marketing for many years to come!”

Review 2:

“Just want to thank the whole team at Azam Marketing for yet another successful campaign. Meticulous attention to detail and understanding of my wants and needs.

Very patient and attentive with a lot of experience helping me get the desired results.

I always feel like an important client even though I know they have much bigger clients and projects than our own.”

Let Us Build or Improve Your Website

If your organisation needs a professional, modern and secure website that reflects your brand and communicates your strengths, Azam Marketing would be delighted to help.

Get in touch with us via the following means:

Email: [email protected]
Contact form: press here

Explore our services here:

• Website and Graphic Design
• Professional Web Design

Contact us to create an outstanding brand, website or app for you too!

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