Ian Jindal presentation on Christmas, recession & emerging trends for e-commerce
Posted by Karen Clayton as Business, Online Advertising
On Wednesday I braved the snow and attended another Econsultancy Manchester Digital Shorts event. Ian Jindal is a firm favourite of the Azam team and I went to see his review of Christmas 2008 trading results as well as predictions for developments in e-commerce. The British are among the most recent group of online purchasers in the Western world, yet we […]
Advertising budgets to continue moving online in 2009 as other channels collapse
Posted by Azam Editorial Team as Affiliate Marketing, Email Marketing, Online Advertising, Search Marketing
While overall marketing budgets will drop in 2009 as the recession begins to bite, a number of recent studies have forecast that digital advertising spend will continue to increase. The latest Marketing Week YouGov poll reveals that 42% of UK marketers foresee their digital spend increasing. 21% say they will cut TV advertising, 26% print […]
Merry Christmas and Thank You!
Posted by Azam Editorial Team as Online Advertising
On behalf of everyone at Azam Marketing I’d like to take the opportunity to wish the advertisers, networks, agencies and affiliates we are fortune enough to work with, and all our blog readers, a very Merry Christmas. I hope you don’t read this anytime before the 5th of January, because that’ll mean you’re on […]
Two Experienced Affiliate Managers Join Azam Marketing
Posted by Karen Clayton as Affiliate Marketing, Online Advertising
It gives me great pleasure to introduce our newest team members and highly talented Affiliate Managers, Louise Goldstein and Karen Clayton. Both Louise and Karen have a wealth of online marketing experience having worked for some of the UK’s top online companies. They were brought on board not only for their expertise but track record for […]
Review of Netklix advertising network – new PPC alternative to Google Adsense
Posted by Azam Editorial Team as Online Advertising, PPC
Today I am going to review the new pay per click advertising network from Netklix who have started advertising in our blog. Netklix are not actually a new network; they were founded in 1999 and originally began life as an affiliate network, running programs in the UK and USA. Shifting from CPA to CPC, the […]
The Mirror is First Major UK Brand to Put Full Marketing Muscle Behind Cashback Shopping
Posted by Azam Editorial Team as Affiliate Marketing, Online Advertising, Public Relations
I am delighted to report MirrorCashback.com has gone live today with the Mirror newspaper, which has 3,597,000 readers (source: NRS), promoting the cashback portal with a quarter of the front page and an eight page supplement. My heartfelt congratulations to both Trinity Mirror and our client V A C Media, who are powering the […]