This week sees the 12th anniversary of the founding of Azam Marketing and I’ve forced myself to switch off Outlook for the first time in a good many days to script this blog post to thank everybody who has contributed towards us being able to stick around for all those years. I couldn’t possibly name […]

There have been a spate of articles in the digital media press in the last two weeks exploring the declining revenues for online publishers, particularly those relying upon CPM advertising. Even News Corporation chief executive Rupert Murdoch chipped into the debate on 2 April by urging newspapers to charge for online content (Murdoch’s Wall Street […]

If one wonders what the banquets were like in the dying days of the Roman Empire as the Barbarians marched upon the gates of Rome, Friday’s Revolution Awards would have perhaps given one an insight. For while there was copious revelry and backslapping as in the previous twelve years of the UK digital marketing industry’s […]

I am pleased to announce you can now keep up to date with all the latest Azam Marketing news on facebook and also view our company profile on Linkedin, both of which have been significantly revamped. You can view and become a fan of Azam’s facebook page here. As well as happenings from the world of yours truly, […]

With the credit crunch letting leash on the UK and global economy, we have started to see numerous changes transpiring as organisations are forced to make redundancies and limit marketing spend. Some companies are choosing to reduce affiliate marketing commissions and even close programs entirely. However, The Co-operative Travel is a reinvigorated company with a […]

The 2009 UK Affiliate Census, carried out by Econsultancy in association with AffiliateWindow, was published on the 10th February. More than 1000 affiliates took part in the survey. Azam Marketing’s Senior Partnerships Manager Louise Goldstein shares her thoughts. Having now had a chance to read through the full report, here are my reflections on some […]