Chris Bishop, the Online Acquisition Manager of House of Fraser. Their affiliate program launched on Commission Junction a few days ago
  • Save
Chris Bishop, Online Acquisition Manager of House of Fraser, has a passion for online marketing which is all too rare in the era of corporatey, big money New Affiliate Marketing. We’ll often be chatting about all things online marketing-related in non-descript bars in the City of London or on Messenger at midnight. It therefore doesn’t surprise me one bit he won an armful of awards when he was Affiliate Manager of Hotel Chocolat, a role from which he moved on from a few months back.

He’s set-up a competition to celebrate the launch of House of Fraser’s affiliate programme on Commission Junction. The department store is giving away the chance for one lucky publisher to win a £500.00 designer clothes shopping spree assisted by a personal stylist in one of its stores.

Here’s all the information:

"Commission Junction has been brought in from 23rd June to further strengthen House of Fraser’s affiliate programme. House of Fraser will be working with a whole range of affiliate business models to ensure a balanced and broad approach to the programme, including paid search, content, social communities, cashback and reward/loyalty sites.
To kickstart the programme, Chris Bishop, Online Acquisition Manager, will personally whisk the lucky winning affiliate to the flagship store on London’s Oxford Street, with a stylist for their designer brand shopping experience. Plus, in true affiliate marketing style, the referring blogger will also win a gift courtesy of House of Fraser. [In’s case, we will donate it to one of the email subscribers to our blog updates. It’s worth subscribing, as we’ll be randomly giving away other prizes in future.]
To enter, affiliates need to answer the following questions by 31st July, 2008:
1. When was House of Fraser’s transactional website launched?
2. Based on House of Fraser’s launch 5% net commission, how much would the sale of a Hugo Boss, formal single-breasted stretch wool suit earn an affiliate?
3. Which famous female singer currently has her luxury bed linen and bedroom collection stocked on the House of Fraser site?
4. How much would an affiliate pay for the Prada 80ml eau de parfum deluxe?
To enter, email affiliates [at] with your answers, name, address and contact details plus a link to a fully-working website (the details of the latter can be kept confidential if preferred) and the blog you noticed the competition on (this is important). Open to all UK based affiliates. Terms & Conditions apply; see below.
The House of Fraser programme – features
  • 5% of the net sales value*
  • 28 day cookie
  • Free Product Feed (available upon request)
  • High average order value – currently £90
  • Strong offers, incentives and promotions
  • A dedicated account management team to maximise your revenue and provide updates on strong offers, incentives and promotions advertised with a strong creative suite.
* Excludes gift vouchers, P&P and non commissionable items (non-basket brand links – these are Arthur Price, Coast, Dorma, Karen Millen, Montgomery, Principles, Shoe Studio Group, Kurt Geiger, Carvela, Oasis and Wedgwood).

One key difference with the House of Fraser programme is that it works with cashback, reward and loyalty sites – making it one of the few department store affiliate programmes who do. They are also looking to work with paid search, content and social media sites.
If you have a query about the affiliate programme contact us or Chris directly at House of Fraser.
Commission Junction Contacts
Katie Harrod – Account Director kharrod [at] Tel: 020 8785 5433
Cath Caporn – Account Manager ccaporn [at] Tel: 020 8785 5423
Roger Lee – Account Executive rlee [at] Tel: 020 8785 5463

Promotion T&Cs

Offer terms and conditions:
  • An entry into the competition constitutes acceptance of these terms and conditions.
  • The competition is open to all UK based affiliates over the age of 18.
  • One entry per affiliate, company or household.
  • Correct competition answers and prerequisite information detailed must be verified to enter the prize draw where one winner will be selected at random. The judging will be independently supervised and the judge’s decision is final.
  • Competition closes 11.59pm on 31st July 2008.
  • The prize consists of £500 shopping spree with House of Fraser gift vouchers and personal stylist at House of Fraser, Oxford Street.  Travel to and from the store and any additional expenses are not included.
  • The prize must be taken no later than 31st October 2008.
  • Prize is non-negotiable, non-transferable and non-refundable. There is no cash alternative.
  • The winner will be notified within 1 week after the closing date by e-mail.
  • House of Fraser reserves the right to reclaim the prize awarded if affiliates are found to be tampering with or abusing any aspect of this promotion, as determined by House of Fraser. In such instances, House of Fraser will terminate the affiliates’ eligibility to participate in the promotion. House of Fraser reserves the right to cancel, reclaim or refuse this promotion at its own discretion.

  • House of Fraser cannot accept responsibility for illegible, incomplete, delayed or lost entries. 

  • Employees of House of Fraser (Stores) Ltd, their families, agencies, or anyone connected with the competition are not eligible to enter. The name and county of the winner will be made available upon written request to the following address: £500 Affiliate Shopping Experience, eCommerce, House of Fraser, 27 Baker Street, London W1U 8AH. 

  • Promoter: House of Fraser (Stores) Ltd, registered office: Granite House, 31 Stockwell Street, Glasgow G1 4RZ Company Number: 10677 Registered in Scotland.
Related:   Throwback Ten Years: Azam Marketing Wins Again at Performance Marketing Awards!

What’s New: the Azam Marketing team is growing and we are seeking a new Web Designer and Manager to join us. Flexible hours to suit your lifestyle. See the ads here and here respectively.

Coming Soon to part 2 of our article on how we designed and the launch of the Moneynet life insurance affiliate program on CJ, paying a whopping £14.50 / $29.00 CPA.