The important issue of animal welfare is taking centre stage in the media over the next few weeks with Channel 4’s Food Season, which aims to make the British public take a closer look at the food that goes on their plate.

Here at Azam Marketing, we will be paying particularly close attention as we have recently started working with Compassion in World Farming (CIWF), the UK charity organisation which advocates the view that animals should not be reared in factory farms.

CIWF hopes the Channel 4 series will make people think twice about where their food comes from. The charity, which was founded 40 years ago in 1967 by a British farmer who became horrified by the development of intensive factory farming, believes peaceful campaigning and education is the best way of achieving a better life for the millions of animals farmed each year.

The first of the programmes, entitled ‘Big Chef Little Chef’, aired this week with experimental chef Heston Blumenthal helping motorway chain Little Chef to get their failing business back on track. He wanted to improve the quality of the meals and, despite management concerns about the cost of ethically-sourced meats, he succeeded in replacing the old-style burgers and sausages on the menu with tastier organic and free-range alternatives.

At 9pm on Monday 26th January it’s chef Hugh Fearnley-Whittingstall’s turn to take a look at chicken welfare in ‘Chickens, Hugh, and Tesco Too’. Hugh’s goal is to examine the buying policies of Britain’s major supermarket chains to discover just how much importance the average household puts on animal welfare vs. the cost of their evening meal.

Finally, on Tuesday 3rd February at 10pm, celebrity chef Jamie Oliver steps up to observe the state of Europe’s pig farming industry in ‘Jamie Saves Our Bacon’. With a special appearance from Compassion in World Farming’s patron Joanna Lumley, this programme is set to complete the series in style.

You can support CIWF by joining their affiliate program on Affiliate Future. You’ll earn a generous £1.00 per completion of a short form (which must include a valid customer name and email address) and there’s a wide range of banners and links to make it easy for you to earn commissions and help protect the welfare of animals.

Please email karen [at] or phone us on +44 (0) 20 7436 4496 for more information.