Azam Marketing are delighted to announce our affiliate management, design, public relations and business development client V A C Media has taken top honours at this year’s prestigious Association of Online Publishers (AOP) Awards.

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At the glitzy red carpet event held in central London on 2nd June, V A C Media and Trinity Mirror Group overcame stiff competition in their category from the likes of the Guardian, Channel 4, Renault and Jack Daniels to win the Commercial Partnership award for, the highly successful cashback site which Azam Marketing has been heavily involved with.

The Azam Marketing and V A C Media teams were attending the A4U Awards for the affiliate marketing industry on the same night, for which they were also shortlisted, and the AOP Prize was collected by the Head of Digital at Mirror Group Newspapers (pictured above).

“By partnering with V A C Media, Trinity Mirror was able to move quickly and launch a differentiated, stand-out product, owning the cashback concept in the eyes of its readers and users,” the AOP stated. “Through strong editorial support and sustained in-paper and online promotion, the partnership has brought cashback to the mainstream, a valuable, timely service which in turn strengthens the Mirror’s ‘Peoples’ Champion’ credentials.”

The judges’ commented: “In exploring new commercial activities, this partnership provided a fundamental understanding of the consumer and the potential for longevity.”

Azam Marketing offers our congratulations to everyone who has worked on the Mirror Cashback project and wish both the V A C Media and Trinity Mirror teams ongoing success with the website.

To read more about the AOP Awards and see a full list of the winners, please click here. Read press release here.

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