Last week the Azam gang headed a kilometre or so West of our offices to the Cavendish Conference Centre just by London’s Oxford Circus where we were sponsoring and exhibiting at ‘Social Media Marketing’. The theme of this year’s conference was harnessing the viral power of social networks to gain the maximum exposure.

I must say I was mightily impressed by the event. The venue was one I hadn’t been to before and was very swish. Everything was organised perfectly down to the smallest detail.

The focial point of the event was the speakers who were presenting from 9:00 to 5:30. The line-up consisted of the great and the good from the global social media marketing scene, ranging from the likes of Chris Brogan to Andy Pipes and Luke Brynley-Jones.

I was also invited to speak at the conference and talked about setting up syndication chains to extend the reach of your social media marketing messages without costing you more time. The Powerpoint presentation is here:

The Powerpoint doesn’t do the talk justice I’m afraid as I don’t like to use them as a crutch as too many speakers do. For instance, I decided on the spur of the moment to make the audience do a Mexican wave to mark the World Cup. The audience seemed to enjoy it judging by the tweets at the time and that evening somebody even joked it may have inspired Mexico to beat France which they did 2-0 a couple of hours later in Polokwane.

Twitter comments about the Mexican Wave coming to Social Media Marketing in Nadeem Azam's talk

The organisers will be putting up videos of the conference on Youtube and we’ll let you know on when they’re online.

Here are some pictures of the event taken by myself and my colleagues Yagmur, Pam and Ryan. The first two are of my presentation, the third shows the Azam Marketing team and the fourth my colleague Ryan infront of our stand:

Nadeem talking about Social Media Marketing syndication tools at Social Media Marketing

Nadeem talking about Social Media Marketing syndication tools at Social Media Marketing

Azam Marketing was out in force at the conference. From left to right: Ryan, Yagmur, Nadeem, Pam. Also present was our guest Sheema Luca, International Marketing Director of Webgains

Azam Marketing's Senior eCRM Manager Ryan Ranaweera infront of our stand

Speaker talks about how to get the most out of social media

The conference featured a star-studded line-up of experts on social media talking about recent trends

Chris Brogan was interviewed by Murray Newlands by video conference

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