The results are in, the black ties and cocktail dresses are at the dry cleaners, the hangovers have been dealt with, and the Performance Marketing Awards are over for another year… and what a fantastic night it was too!

Event host and organiser Matt Wood announced that attendee numbers were up 30% on last year, with almost 500 people at this year’s event at London’s Hilton Park Lane Hotel.

I was able to join in the fun this year for the first time with my colleagues Nadeem, Stuart and Yagmur. We all had a great time catching up with our friends and industry contacts and shared a fantastic evening with the various agencies and networks who generously hosted us at their tables.


The Azam Marketing team at the a4u Awards. From left to right: Stuart Reader, Karen Clayton, Yagmur Guven, and Nadeem Azam. Includes the wonderful Steve Lownds of AffiliateFuture from second to right
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After a delicious three course meal, the awards ceremony began at 9pm. We were thrilled when Manchester comedian and compere for the evening, Jason Manford announced that Azam Marketing had been Highly Commended as Affiliate Management Agency by the online community. Big thanks to everyone who voted and cheered for us! We’re proud and humbled to be recognised by our industry peers and appreciate all the goodwill that was shown to us by our fellow nominees.

Affiliate Window cemented their position as many people’s favourite UK network by taking home two awards:  Innovative Affiliate Network of the Year and Publishers Choice of Affiliate Network.

I was also delighted to see Kirsty McCubbin pick up top honours for her excellent blog, AffiliateStuff, which strikes a successful balance in providing an invaluable source of tips and advice for affiliate newbies as well as witty features on Kirsty’s own adventures in online marketing.  Although Kirsty couldn’t collect her award in person as she now resides in Australia, she sent a note of thanks to express her delight and gratitude. 

 Here’s a full list of the award winners and runners up:

Innovative Publisher of the Year

• Skimlinks (Winner)

• Easy Content Units (Highly Commended)

Innovative Merchant of the Year

• PrezzyBox (Winner)

• Books Direct (Highly Commended)

Innovative Affiliate Network of the Year

• Affiliate Window (Winner)

• Webgains (Highly Commended)

Best New Entrant in Affiliate Marketing

• Skimlinks (Winner)

• Harveys (Highly Commended)

Best Use of Affiliate Marketing as Part of an Integrated Campaign

• Argos (Winner)

• LoveFilm (Highly Commended)

Affiliate Marketing Digital Media Agency of 2009

• I-Level (Winner)

• BLM Quantum (Highly Commended)

• RO Eye (Highly Commended)

Best Use of Technology within Affiliate Marketing

• Skimlinks (Winner)

• Awin Analytics (Highly Commended)

Finance Vertical (affiliate)

• Leadbay (Winner)

• Dot Zinc Limited (Highly Commended)

Finance Vertical (merchant)

• CreditExpert (Winner)

• Virgin Money (Highly Commended)

Technology & Telecoms (affiliate)

• Top 10 Broadband (Winner)

• Net Media Planet (Highly Commended)

Technology & Telecoms (merchant)

• Vodafone (Winner)

• T-Mobile (Highly Commended)

Casino & Gaming (affiliate)

• Bingo Hideout (Winner)

Casino & Gaming (merchant)

• Paddy Power (Winner)

• Sporting Bet (Highly Commended)

Retail (affiliate)

• (Winner)

• (Highly Commended)

• V A C Media (Shortlisted)

Retail (merchant)

• Argos (Winner)

• Red Letter Days (Highly Commended)

Travel & Leisure (affiliate)

• Artemis8 (Winner)

• (Highly Commended)

Travel & Leisure (merchant) • (Winner)

Related:   Azam Goes 24 Hours a Day On Our 24th Anniversary!

• Fly Thomas Cook (Highly Commended)

Publishers Choice of Account Manager

• Hannah Swift (Existem AM) (Winner)

• Julie Wood (Affiliate Window) (Highly Commended)

• Agnieszka Marchewka ( / Platform A) (Highly Commended)

Publisher Choice of Affiliate Manager

• Chris Clarkson ( (Winner)

• Naomi Brown (Firebox) (Highly Commended)

Publishers Choice of Affiliate Network

• Affiliate Window (Winner)

• DGM (Highly Commended)

Affiliate Marketing Blog of 2009

• Kirsty McCubbin ( (Winner)

• Lee McCoy ( (Highly Commended)

Our congratulations go to all the companies and individuals above, and commiserations to those who were unluckily pipped at the post on the night. See you all at the 2010 awards!

Thank you to Existem Events for some of the pictures.

Azam Marketing’s strapline is ’simply results’ and, since starting in affiliate marketing in 1997, we have hit the bullseye for our valued advertisers and partners time and time again. We can produce results your business too. Click here to find out more about our acclaimed Affiliate Management and Consultancy services.