Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even within the online marketing profession, 87% of people have not heard of it. As Hubspot have said, it is the “biggest missed opportunity in non-profit marketing”!
Google’s program is called Ad Grants and is basically a nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants enables nonprofit organisations to promote their missions and initiatives on Google search result pages through a whopping $10,000.00 each month in free AdWords advertising spend.
The infographic and video below provide introductions to the program:
Watch Google’s video promoting and explaining the program here:
To be eligible for Google Grants an organization must:
- Hold current and valid charity status (for example, in the UK you must be registered with the respective Charity Commission for your nation, or in the US you must have a current 501(c)(3) status)
- Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant
- Have a website that is both functioning and provides adequate detail on your nonprofit
Contact Azam Marketing and, as a client, we can assist you to apply for and use the Google Ad Grants program.