Since this blog launched in 2007, readers have been able to be notified of new posts by subscribing using a service called ‘FeedBurner’. In 2007 FeedBurner hosted over a million feeds for 584,832 publishers and on the 3rd of June of that year Google bought the booming company for a rumoured $100 million. However, for […]

Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation of your IP address, mailing volumes, or the level of spam complaints generated, […]