Posted by Karen Clayton as Affiliate Marketing
By Sinead Hernen: This month marks my fourth year anniversary at Azam Marketing as Director of Affiliate Partnerships and later this year I will celebrate my ninth year of managing affiliate programs, a role I first took on when I started running several high profile affiliate programs for the Shop Direct Group way back in 2003.
Having been an Affiliate Manager for nearly a decade, I value the experience I have gained – working both merchant and agency side has allowed me to manage a wide variety of affiliate programs across a range of sectors including retail, travel, finance, IT and B2B.
Being part of the Azam Marketing team has further enhanced my affiliate marketing knowledge as I can reach out from the Azam Agency division to the Azam Affiliate team to brainstorm ideas and discuss ways in which I can incentivise affiliates to give additonal exposure to my client’s programs and increase those all important sales.
There is also a wealth of information on other industry blogs and websites which help me keep my ideas fresh as well ensuring I don’t lose site of the fundamentals of what makes a good Affiliate Manager.
Over the last few months I have read a number of inspiring affiliate management articles. My top five are listed below for anyone interested in learning more about how to manage a successful affiliate program.
5. 20 Effective Tools for Affiliate Management A concise list of ways in which you can recruit affiliates from US Affiliate Management Consultant Geno Prussakov.
So those are my recommended top five affiliate management reads; I hope you find them as interesting and motivating as I did. If you would like to leave a comment about the above you can do so below. You can also contact me at sinead [at] azam.net or follow me on Twitter.
You can also keep up to date with all affiliate/performance marketing news and information here on azam.info. Make sure you sign up to our RSS feed and follow us on Twitter and Facebook for future blog posts from our team.
4 Responses
N Azam
March 15th, 2012 at 11:28 pm
1Thanks. Those are useful links Sinead.
The Manager of an affiliate company said he sent a link to your blog post to all his affiliate managers, so I think others have found it handy too!
Larry Griffin
September 1st, 2012 at 4:54 am
2This post is very interesting to read and your points are useful to everyone. Thanks for sharing with us.
Emilia Sagen
April 18th, 2013 at 11:55 am
3In order to be successful in internet marketing, you must believe in the product, and believing in it means being a satisfied user of the particular product as well. This can be done by writing reviews, composing articles or shooting videos about how your product helps you. Broadcasting your love for the usefulness of your product in various online forums can also be helpful. Wherever you discuss your product online, make sure that you link to your affiliate partner so that interested customers can check out the product themselves.”
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